If you’re an ‘innovate company’ (especially if you’ve ever used the phrase ‘corporate innovation’ in your brand communications) you need to read this post.
When was the last time an ad campaign made your eyes widen and your belly turn to jelly? What was it about it that really got you? Was it the concept? The visuals? Or was it the words?
The best communications strategists are often so busy thinking about their clients’ brand communications that they neglect their own content strategy. Here’s a solution.