When I tell people what I do I’m usually met by a polite ‘oh!’ and a friendly nod. Totally understandable – brand communications strategy and creative writing isn’t something most people spend much time mulling over, until they find themselves at the helm of a business that needs to find its tribe and keep them keen.
Here are a few of the things I do well. Whether you find what you need and want to get the ball rolling or would just like to chat about your project, please get in touch. I’d love to hear from you.
If you’d like to take an objective look at your brand landscape; check out how your competition is communicating; discover what your key stakeholders really think and craft a unique positioning for your brand, I can help. This is a great “phase one” to any brand communications project. For larger projects I can team up with other talented independent strategists.
Your brand is your friend. And friends know each other – what they value most in life, their ambitions, their quirks and frailties. If you and your team aren’t yet clear on your brand’s vision, values and personality you probably need to spend some time getting to know it better. A brand workshop could be the way forward – and a springboard for further business progression. It can also be a fun yet productive way to spend a day together as a team.
Content strategy and implementation
The beast we call the Internet is wild – and growing mightier each day. Your customers live online. And yes, they’re flirting with the sexiest brands, but they’re building relationships with the ones that are offering them interesting, targeted content that they can consume effortlessly.
A content strategy will identify the types of content you need to produce for your audience, which platforms to distribute it on and when. I can also implement your strategy – creating your stories and distributing them across your marketing channels each week, so you don’t have to.
Case studies & testimonials
I love talking as much as I love writing. That’s why one of my very favourite tasks is bringing real voices into your brand.
The most powerful stories come from real people – and they can become truly compelling content. I can interview your team members or customers and turn their experiences into case studies and testimonials that breathe life into every area of your brand.
Is your annual report feeling a bit run of the mill? Brochure or guide a little flat? Leaflets not packing a punch? Let’s do something about it.
I can work with you and your designer to plan your content before I create it. Print copies turned up a little late? Your printers were probably kicking back for a cuppa and a read…
Looking for something else? Send me an email: firstname.lastname@example.org or leave me a message. If I can’t help, I probably know someone who can.
I offer a 10% discount to start ups, charities and social enterprises. Please get in touch to find out more.